Google Analytics

A Free website marketing tool offered by Google to website owners. Google Analytics calculates reports and graphs, showing website owners a complete readout of all visitors to their website. 

Google Analytics generates web traffic reports and most popular keyword search queries. Google Analytics tallies statistical reports and graphs and gives precise website visitor demographics. It also calculates how much time each visitor spent on the website, the average time spent on each website page, bounce rate, the effectiveness of a company's Ad campaigns (online and offline), and more.

Google Analytics can be used by website owners or online marketing departments to discover the effectiveness of websites of all sizes. Google Analytics helps website owners pinpoint the most powerful keywords, discover problem areas in their websites, and increase online marketing effectiveness.

Offering customizable reporting charts and graphs, Google Analytics can be used to deliver important online marketing information how, when, and where website owners want it. Google Analytics is often abbreviated as "GA" or is simply called Analytics.