Inbound Links

Each time somebody else's website builds a Hyperlink pointing to your website, this is known as an Inbound link to your site. Inbound links are really good to have, since they increase your PageRank (PR). And the better your PageRank, the more times your website will be displayed in search results and the more traffic your website will be able to attract.

Inbound Links are a type of Hyperlinks (or links), which are highlighted bits of text that you click on to get instantly redirected to somewhere else on the Internet.

Each Hyperlink contains two Anchors and a direction: Inbound links, Outbound links, or local links. Inbound links are links coming into a website from another site. Outbound links are links going out to other websites. Local links are Hyperlinks within a website, that take you to different pages or different areas of a page within the same website.

A Hyperlink's main Anchor is the highlighted text that activates the link. The other anchor is the Destination Target—the location or webpage the Hyperlink takes you to when the hyperlink is activated. The Anchor points to the Destination Target.

The Target can take you to a different paragraph or section on the same webpage, to a different page within the same website, or to an entirely different website. If the Destination Target takes you to a different website, the Hyperlink is known as an Outbound Link. When a Destination Target from another website takes website traffic to a page of your website, it is known as an Inbound Link for your website.