SERPs

SERPs are lists or pages of search results that are compiled by a search engine. These lists can be called a Search Engine Results Page, a SERP, or SERPs (meaning many search engine results pages). SERP results are compiled by a search engine from huge databases maintained by various search engines. In these databases, there are copies of every categorized web page; copies (or caches) are kept in the database, updated regularly, and categorized and organized by topic and search term.

Banned web pages are not included in these search engine databases (often called database directories), from which SERPs are compiled. Because banned web pages are not categorized in these lists, they will never appear on search engine results pages.

When you type a search query into a search engine, such as Google or Yahoo!, you are given a list of possible search matches. The quality of your search and the quality of the search engine affect whether or not this page of Search Engine Results actually is what you are looking for. Generally speaking, search engines that are well adapted to detecting spam ("spamming the search engine") give better, more reliable results than those who rely on content alone or paid placement alone.